Based in Boston
Graphic Design: Print, Web, UX/UI

               

MassArt: Communication Design + Sustainability

















Hi! I’m Jiah Mariella Born and raised in the Philippines,
my work is deeply inspired by the culture, nostalgia, and playful details of home. I have a soft spot for all things cute — whether it’s Hello Kitty, sea otters, or anything that sparks joy. When I’m not designing, you’ll probably find me hunting for the best matcha, curating a new playlist, or diving into a new creative obsession. Let’s make something fun together!













  








AnikAnin

Anik Anin’s branding identity brings a playful and nostalgic twist to the traditional Filipino bakery experience.

Inspired by the deep connection between food, memory, and culture, this visual identity blends retro Filipino 
typography with bold, modern layouts. Drawing influence from classic anik-anik visuals, hand-painted lettering, 
and the vibrant aesthetics of sari-sari stores, Anik Anin captures the warmth of home while inviting a new 
generation to discover the joy of Filipino flavors.




Print Materials






KNEEHi
Magazine

KNEEHi’s branding identity immerses readers in the dynamic intersections of Eastern and Western youth culture.

Inspired by the radical spirit of fashion, music, and art, this visual identity fuses bold typography, experimental layouts, and high-contrast imagery. Drawing influence from underground zines, streetwear aesthetics, and digital subcultures, KNEEHi challenges boundaries and redefines creative expression, offering a platform where emerging voices can collide, evolve, and make waves.




Printed Magazine






DIVA:
Wellness App

Diva’s branding identity transforms habit tracking into a personalized, motivating, and frustration-free experience.

Designed for college students and young professionals navigating the shift to independence, Diva blends sleek, intuitive design with playful, customizable avatars. The visual identity combines soft, modern typography with vibrant, dynamic UI elements that keep users engaged. Inspired by self-expression and progress, Diva turns daily routines into a journey of growth — where every small win feels rewarding and every goal is uniquely yours.




Advertisement




Mockups






Protoype







Tiny Treasures

Reimagining the museum experience by transforming intricate artifacts into interactive moments of discovery.

Inspired by the MFA’s Tiny Treasures exhibit, this digital odyssey adds four new components designed to bring visitors closer to the art. Through immersive storytelling, tactile interactions, and playful engagement, Tiny Treasures invites museum-goers to slow down, observe the details, and connect more deeply with the miniature masterpieces on display. Blending historical charm with modern digital enhancements, this project encourages curiosity and appreciation for the small yet significant wonders of the past.




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Recap






K@L3ND@R.io

K@L3ND@R.io is a design intervention that rethinks how we engage with time, structure, and accountability in
the digital age.


Blurring the lines between a calendar, habit tracker, and personal reflection tool, this project challenges traditional scheduling systems by incorporating fluidity, adaptability, and self-awareness. Through playful yet functional interactions, Kalendaryo encourages users to view time not as rigid blocks but as an evolving space for growth, creativity, and balance. By integrating intuitive visuals, dynamic prompts, and moments of reflection, this project redefines productivity on a more human-centered scale—where structure meets spontaneity.




Social Media Campaign





Mockups






Fever Dream Film Festival

Fever Dream Film Festival is a three-day cinematic experience in the heart of the Philippines, exploring the fluid boundary between reality and dreams. Each day is themed around a stage of sleep: Daydream, Hypnagogic,
and Nightmare.


The branding captures this surreal journey through ethereal visuals, distorted typography, and atmospheric color palettes. Inspired by Filipino folklore and psychological surrealism, Fever Dream Film Festival invites audiences to step into a world where film blurs the line between the conscious and the subconscious.


Trailer






Catalog





Print Material